By David Hanson MP / Latest News / / 0 Comments

Holywell set to go cashless for Christmas

Holywell and Greenfield are set to take a step forward in providing residents with a new cashless way to shop in town in the run up to Christmas, in partnership with payments company Square.

Holywell Town Council has secured support from Square to provide card readers for every business in the town completely free of charge in the run up to the festive season. It will mean that shoppers can pay for goods and services across the area with their credit and debit cards, or even Apple and Android Pay on their mobile phone, rather than having to use the cash point. It is hoped the activity will provide a boost for the town’s local economy as local shoppers can shop in the High Street without the need for physical cash.

It has been a pleasure to work with Square to secure a positive future for Holywell and Greenfield. By providing our businesses with free card readers we are able to cut out the need for cash and have a quick and easy payment method ready for people visiting the high street.

This is a fantastic example of what we can achieve when the Council, the local business group and a new technology provider work together. Holywell has faced some tough times, but this is another great move forward. Only recently the community came together to refurbish the high street furniture bringing our high street back to its former glory. Going forward I want to see Holywell being seen as a leader in modern business practices and hope we can build upon this.

How to sign up

Representatives from Square will be visiting Holywell will be on hand at the Town Council Offices (Holywell Town Council, Bank Place Offices, Holywell, Flintshire, CH8 7T) at the following dates and times to help businesses sign up to the service. Business owners can also collect their free Square reader worth £39+VAT.
• Tuesday 31st October 1pm – 4pm
• Wednesday 8th November 1pm – 4pm
• Wednesday 15th November 1pm – 4pm
Alternatively business owners can sign up online at, and they will receive their Square reader in the post.

What is Square?
Square is a technology company that makes it easy for small and medium-sized businesses to accept card payments using only a mobile card reader, alongside their existing mobile phone or tablet. It was founded by Twitter’s Jack Dorsey and is used by over two million businesses around the world. The service launched in the UK in March of this year and wants to help the UK’s three million small businesses that don’t take card payments.

Sarah Harvey is the UK Lead for Square. She said: “The decline in the number of high street banks and cash points in towns like Holywell is making it increasingly difficult for cash-only businesses to thrive, as shoppers are carrying less cash and expect to be able to pay with their card.

“We recently carried out a survey that showed 46% of shoppers in Wales try to pay with a card ahead of paying with cash. This was the highest percentage in the UK, compared to an average of 37%. We’re pleased to be supporting Holywell and Greenfield’s small businesses so that they don’t miss out on sales, especially in the busy run up to Christmas.”

Holywell Town Council Mayor Joe Johnson said:

“The Town Council has been working hard to secure a brighter future for our high street. By working with Square and business leaders we have been able to demonstrate that Holywell and Greenfield are communities moving forward with new technology and not resting on their laurels. By delivering a cashless culture in Holywell we are taking a positive step forward, a step not taken by any other town in North Wales, to show that we are eager to work with new businesses to secure the heart of our town.

Cllr. Ted Palmer, Chair of Town Centre Sub-Committee, said:

“We are dedicated to ensure that our town centre is regenerated bringing in investment and securing a space that all residents can be proud of. The Town Centre sub-committee has been working tirelessly over recent years to support businesses and residents in getting a town which works for all.”

Russ Warburton, Chair of Business Sub-Group at the Holywell Business forum, said:

“The investment by Square into our town is a huge sign of support into our high street. It shows that we are a town that strives for advances in how we work, but also a town that values the businesses that provide jobs for residents. Businesses in Holywell are working hard to energise our town centre and this is a step forward.”