Delyn MP David Hanson is backing a new Government campaign targeting premises that sell alcohol to underage drinkers and routinely breach licensing laws.
The ‘Responsible Alcohol Sales Campaign’ starts today and is designed to encourage the small minority of problematic and irresponsible venues to comply with the law and with the alcohol industry’s Social Responsibility Standards. The campaign aims to reduce drunken anti-social behaviour and alcohol-fuelled violence in the run-up to Christmas.
Plain clothed police officers will visit poorly managed premises with a history of alcohol-related violence, crime and disorder. They will be clamping down on underage sales and alcohol-related disorder as well as ensuring alcohol is not sold to customers who have had too much to drink. The campaign will also target ‘proxy sales’ whereby alcohol is purchased for young people by an adult.
Police will also be aiming to gather evidence of poor management and a consistent failure to comply with the law. Where such evidence is found it will be used to support a range of further actions to enforce compliance with the law, including imposing licence conditions.
Premises that break the law face potential penalties ranging from heavy fines to the loss of alcohol licences.
“The evidence is stark – nearly half of all violent incidents involve alcohol and the majority of people who drink responsibly will welcome any police action designed to make our streets safer.
“This campaign will focus on the minority of poorly managed premises known to be associated with alcohol-related violence, crime and disorder.
“The alcohol industries Challenge 21 policy has had success and this campaign will complement those efforts by stamping out underage sales and forcing irresponsible retailers to raise their game.
“Christmas is a great social time and by tackling alcohol-related violence I hope people will get the most out of the festive period.”